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Southwest Case Write-Up
Essay specific features
Written by:
Jewel G
Date added:
June 4, 2013
Level:
Grade:
B
No of pages / words:
3 / 617
Was viewed:
7962 times
Rating of current essay:
Essay content:
It also tries to price all fares the same within a state (for instance, currently $69 to fly anywhere within California).
Southwest is not just a low fare/low cost carrier. It also emphasizes customer service. In fact, the word “Customer” is always capitalized in all Southwest corporate communications, whether it is the annual report or an internal newsletter...
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Colleen Barrett, executive vice president of customers and highest-ranking woman executive in the airline industry, insists on this. She is also adamant about treating employees as internal customers and tries to make sure that Southwest is a comfortable and fun place to work. “If you’re comfortable, you’re smiling more and you give better service,” Barrett says...
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