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Essay

Southwest Case Write-Up

Essay specific features

 

Issue:

Business

 

Written by:

Jewel G

 

Date added:

June 4, 2013

 

Level:

 

Grade:

B

 

No of pages / words:

3 / 617

 

Was viewed:

7957 times

 

Rating of current essay:

 
Essay content:

It also tries to price all fares the same within a state (for instance, currently $69 to fly anywhere within California). Southwest is not just a low fare/low cost carrier. It also emphasizes customer service. In fact, the word “Customer” is always capitalized in all Southwest corporate communications, whether it is the annual report or an internal newsletter...
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Colleen Barrett, executive vice president of customers and highest-ranking woman executive in the airline industry, insists on this. She is also adamant about treating employees as internal customers and tries to make sure that Southwest is a comfortable and fun place to work. “If you’re comfortable, you’re smiling more and you give better service,” Barrett says...
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General issues of this essay:
Article Summary-The Mismanagement of Customer Loyalty Case Brief- Starbucks: Delivering Customer Service Customer Loyalty Customer Service Customer satisfaction level of GrameenPhone Ltd. customer service mismanagement of customer loyalty Starbucks: Delivering Customer Service – Case Study The affects of customer Loyalty Customer Service Is the cross training of customer service effective? the case at the NYC Dept of Education What constitutes good customer service and makes a company in the fast food industry indispensable? Customer Loyalty customer loyalty programs Kudler Customer Loyalty Program
 

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