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Stakeholders (Exploring business activity)
Essay specific features
Written by:
Jean Y
Date added:
April 12, 2014
Level:
University
Grade:
A
No of pages / words:
2 / 471
Was viewed:
2444 times
Rating of current essay:
Essay content:
All shareowners are also entitled to attend the Annual General Meeting, at which they have the opportunity to ask questions, discuss the company's performance and vote on certain issues.
Consumers - Consumers can contact the company by various means and Cadbury Schweppes deals with consumer enquiries on a daily basis...
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It performs market research to track changing consumer trends. Many parts of the business also use surveys and market research panels to find out what consumers think of products.
Customers - The company has ongoing discussions with its customers. Wholesalers and retailers provide the vital link to consumers and it is they who make Cadbury Schweppes' brands widely available...
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