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star bucks

Essay specific features

 

Issue:

Business

 

Written by:

Nancy B

 

Date added:

February 20, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 576

 

Was viewed:

914 times

 

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Essay content:

In addition to sales through its company-operated retail stores, Starbucks sells primarily whole bean coffees through a specialty sales group, a direct response business, supermarkets, and online at Starbucks.com.. Vision: "Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow" Objectives: The Company's objective is to establish Starbucks as the most recognized and respected brand in the world Strategy: To achieve this goal, the Company plans to continue to rapidly expand its retail operations, grow its specialty sales and other operations, and selectively pursue opportunities to leverage the Starbucks brand through the introduction of new products and the development of new distribution channels...
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With a growing empire of over 5,000 coffee outlets across the globe, Starbucks became a favourite targets of anti-globalisation and anti capitalist protestors along with Nike and McDonalds. Its response to this risk to its reputation was through the CSR agenda and it put in place the following measures to try and earn a licence to operate from its key stakeholders...
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