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starbuck case
Essay specific features
Written by:
Steve P
Date added:
December 12, 2016
Level:
University
Grade:
A
No of pages / words:
2 / 435
Was viewed:
7971 times
Rating of current essay:
Essay content:
Einstein/Noah Bagel Corporation operates 460 bagel cafes in the U.S (hoovers.com). Dunkin’ Donuts operates 6,000 locations in the U.S. and 30 countries (dunkindonuts.com). Starbucks has 6,566 locations in the U.S. and 40 countries (starbucks.com). It is obviously that Starbucks has major competitors, and the competition has about equal volume of operations combined...
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The volume of locations are so closed that competitors are selling similar products, including specialty coffees and high quality foods. Competitors are matching each other move with similar countermove. In this saturated market, competition is high.
Threat of Potential Entrants
It will be extremely difficult for new comers to enter the market due to barriers entry...
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