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Essay

Starbuck Online analysis

Essay specific features

 

Issue:

Business

 

Written by:

Roy W

 

Date added:

June 24, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 618

 

Was viewed:

2125 times

 

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Essay content:

What was so compelling about the SB value proposition? i. Placed the Customer and service to the customer above everything else b. What brand image did SB develop during this period? i. "The people's coffee" ii. Home base iii. "Where everybody knows your name" 2. Why have SB's customer satisfaction score declined? ? Looking at customers who are usually more satisfied hence the reason they come back so often...
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What brand image did SB develop during this period? i. "The people's coffee" ii. Home base iii. "Where everybody knows your name" 2. Why have SB's customer satisfaction score declined? ? Looking at customers who are usually more satisfied hence the reason they come back so often. ? Lost site of the initial vision ? Too much emphasis on what they felt needed to happen, which was speed up the process and have faster service...
displayed 300 characters

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