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Essay

Starbuck Story

Essay specific features

 

Issue:

Business

 

Written by:

Laurence G

 

Date added:

June 9, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

52 / 14397

 

Was viewed:

5777 times

 

Rating of current essay:

 
Essay content:

The Starbucks brand was regarded as one of the best known and most potent brand names in America and the company had firmly established itself as the dominant retailer, roaster, and brand of specialty coffee in North America. It already had over 1,500 stores in North America and the Pacific Rim and was opening new ones at a rate of more than one per day...
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It already had over 1,500 stores in North America and the Pacific Rim and was opening new ones at a rate of more than one per day. Sales in fiscal year 1997 were a record $967 million and profits reached an all-time high of $57.4 million. The company's closest competitor had fewer than 300 retail locations...
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