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Essay

Starbucks

Essay specific features

 

Issue:

Business

 

Written by:

Teri D

 

Date added:

December 14, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

2 / 428

 

Was viewed:

634 times

 

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Essay content:

With more than 14,000 fast food chains in the U.S alone, Starbucks faces tough competition. Thus, the threat of new products from competitors is possibly high. Competition between the two companies has already been brewing and to make matters worse, McDonalds now plans to open 14,000 coffee bars similar to Starbucks with "baristas" serving lattes and cappuccinos...
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Another major worry for Starbucks is the "price war." Starbucks sells its coffee for around $1.50 to $4.00 depending on the size and flavor. McDonalds and Dunkin Donuts sell a cup of coffee starting from $1.00. Therefore, Starbuck's fears it will lose its customers to its competitors. Recently Starbucks planned to close its 7,100 stores for three hours in the United States to train all its employees...
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