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Essay

Starbucks

Essay specific features

 

Issue:

Business

 

Written by:

Neil P

 

Date added:

June 8, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 2075

 

Was viewed:

6212 times

 

Rating of current essay:

 
Essay content:

One such transnational corporation that has embodied this pursuit of expansion in domestic and foreign markets for profit is the Starbucks Coffee Company. This company, which finds its roots in the opening of a single retail location in Pike place Market of Downtown Seattle in 1971, has been able to infiltrate into countless foreign domains and grow into a global powerhouse of the food and beverage industry with over nine thousand stores across the globe today in thirty-four countries outside of the Unites States...
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For example, I found that I had more difficulty finding scholarly articles that dealt with the distinct business strategies that Starbuck's employed in order to globalize, in that it became apparent that much of the information about the terms of their mergers and acquisitions were not released or that the companies and business groups that they did so with had websites that contained no information in English...
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