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Written by:

Jesus C


Date added:

June 1, 2015








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1 / 234


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Starbucks is selling “an experience that was unique only to Starbucks stores,” and had the opportunity to reach a different consumer than the traditional coffee shops. -Starbucks faced political problems when Arab students in the Middle East called for a “boycott of American goods and services,” including Starbucks...
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Also, Starbucks faced threats from NGOs which made it necessary to use coffee beans that were “grown under certain economic and social conditions.” -Starbucks faced competitors who offered lower prices than theirs for the same quality of product. ¬-Starbucks must know their customer in these foreign markets to attract business...
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