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starbucks

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Issue:

Business

 

Written by:

Renee S

 

Date added:

November 11, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 534

 

Was viewed:

8599 times

 

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Essay content:

The second type is that more than fifty percent of the oversea company??s stake is hold by Starbucks, such as in Japan and Korea. The third type is Starbucks owns a minority stake, like account for five percent of the sum. The final type is using licensing, such as in Beijing(China) and Philippines.(Strehle, 2004) Licensing or join venture by holding a minority stake is an effective way when first stepping into a new market because it lower the investment and risk (LU, 2006)...
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The final type is using licensing, such as in Beijing(China) and Philippines.(Strehle, 2004) Licensing or join venture by holding a minority stake is an effective way when first stepping into a new market because it lower the investment and risk (LU, 2006). However, such strategy is not always effective...
displayed 300 characters

General issues of this essay:
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