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starbucks
Essay specific features
Written by:
Vincent W
Date added:
January 10, 2013
Level:
University
Grade:
A
No of pages / words:
2 / 553
Was viewed:
2980 times
Rating of current essay:
Essay content:
Berikut penjelasannya
1. Sejarah Starbucks
Starbucks merupakan nama dari sebuah kedai kopi yang bertaraf internasonal. Pertama kali didirikan di Seattle, Washington oleh 3 orang yaitu Jerry Baldwin, Zev siegel, dan Gordon Bowker pada tahun 1971. Pada awalnya starbucks hanya menjual biji kopi dan peralatan yang berhubungan dengan pembuatan kopi namun pada tahun 1982, seorang pebisnis bernama Howard Schultz bergabung dalam perusahaan Starbucks dan menyarankan agar starbucks tidak hanya menjual biji kopi dan peralatannya saja tapi juga menyajikan minuman kopi tersebut...
displayed 300 characters
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Ide tersebut ditolak pemilik asli Starbucks dikarenakan anggapan bahwa kopi merupakan minuman rumahan sehingga akhirnya Howard Schultz membuat sendiri kedai kopi bernama Ir Giornale.
Pada tahun 1987 pendiri asli dari starbucks memutuskan untuk menjual Starbucks ke Il Giornale milik Howard Schultz, kemudian Howard Schultz mengganti nama Ir Giornale menjadi Starbucks dan membuka cabang di tempat lain...
displayed 300 characters
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