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Essay

starbucks

Essay specific features

 

Issue:

Business

 

Written by:

Maria M

 

Date added:

May 14, 2016

 

Level:

University

 

Grade:

B

 

No of pages / words:

2 / 397

 

Was viewed:

2384 times

 

Rating of current essay:

 
Essay content:

I wondered if it was really possible for these two worlds to collide. If McDonald's built its own version of a grande nonfat latte, would Starbucks customers come? To determine whether Starbucks and McDonald's customers are the same or different species, I turned to Hitwise data. With the assumption that I'd glean some information about each camp's patronage by investigating who visited the fast-food chains' respective websites, I compared their demographics...
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With the assumption that I'd glean some information about each camp's patronage by investigating who visited the fast-food chains' respective websites, I compared their demographics. Here's what I found. Visitors to Starbucks.com skew female: Starbucks' website has 8.3% more female visitors than does the McDonald's site...
displayed 300 characters

General issues of this essay:
Starbucks Vs. Mcdonald’S: The Coffee War Begins To Percolate Starbucks Starbucks Starbucks Starbucks Starbucks Starbucks Starbucks Starbucks starbucks starbucks starbucks Starbucks starbucks Starbucks
 

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