starbucks

Essay specific features

 

Issue:

Business

 

Written by:

Joseph M

 

Date added:

April 20, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

2 / 516

 

Was viewed:

2264 times

 

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Essay content:

Starbucks should hire a chief marketing officer to monitor and evaluate the evolving linkages among customer satisfaction, loyalty and profitability. In addition, Starbucks should implement Day’s plan to hire additional employees to satisfy growing customer needs. Rationale Developing a strategic marketing department will give Starbucks’ a better understanding of their customers’ values through research and data analysis...
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It will also ensure that Starbucks is making accurate assumptions about their evolving customer base (Exhibit 7) as its target market widens as a result of expansion (Exhibit 5). Currently Starbucks collects an abundant amount of market research regarding the ties between customer satisfaction and loyalty but does not analyze this data...
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