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starbucks
Essay specific features
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Written by:
Joseph M
Date added:
April 20, 2014
Level:
University
Grade:
B
No of pages / words:
2 / 516
Was viewed:
2236 times
Rating of current essay:
Essay content:
Starbucks should hire a chief marketing officer to monitor and evaluate the evolving linkages among customer satisfaction, loyalty and profitability. In addition, Starbucks should implement Day’s plan to hire additional employees to satisfy growing customer needs.
Rationale
Developing a strategic marketing department will give Starbucks’ a better understanding of their customers’ values through research and data analysis...
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It will also ensure that Starbucks is making accurate assumptions about their evolving customer base (Exhibit 7) as its target market widens as a result of expansion (Exhibit 5). Currently Starbucks collects an abundant amount of market research regarding the ties between customer satisfaction and loyalty but does not analyze this data...
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