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Essay

Starbucks Case

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Issue:

Business

 

Written by:

Kevin W

 

Date added:

July 13, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 606

 

Was viewed:

9012 times

 

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Essay content:

Entered in the retail market – JV with PEPSI. New customers wer no longer connoisseurs, they were younger, poorer and less educated people. Mix of the sales shifted from coffee beans to brewed coffee, teas, food and coffee related products and merchandise. More availability for products – even drive thru Became a mass distribution brand for mass products and no longer a specialty coffee brand for high end customers...
displayed 300 characters

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Entered in the retail market – JV with PEPSI. New customers wer no longer connoisseurs, they were younger, poorer and less educated people. Mix of the sales shifted from coffee beans to brewed coffee, teas, food and coffee related products and merchandise. More availability for products – even drive thru Became a mass distribution brand for mass products and no longer a specialty coffee brand for high end customers...
displayed 300 characters

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