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Essay

Starbucks Case Analysis

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Issue:

Business

 

Written by:

Ronda A

 

Date added:

April 23, 2012

 

Level:

 

Grade:

A

 

No of pages / words:

11 / 2991

 

Was viewed:

2210 times

 

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Essay content:

"There store did not offer fresh-brewed coffee sold by the cup, but tasting samples were sometimes available" (Thompson, Jr. et al, 2005). In 1982, Howard Schultz left his job as vice president and general manager of a Swedish company and assumed his new responsibilities as head of marketing and overseeing Starbucks retail stores...
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He brought new ideas to the owners, but they were often turned down. (Thompson, Jr. et al, 2005) Schultz, in turn, opened his own coffee bar in 1986 based on Italian coffee cafes, selling brewed dark roast coffee. By 1987 Schultz had expanded to three coffee bars and bought Starbucks from the original owners for $3...
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