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Essay

Starbucks Corporation: Driving for Global Dominance

Essay specific features

 

Issue:

Business

 

Written by:

Virginia M

 

Date added:

June 28, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 711

 

Was viewed:

6107 times

 

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Essay content:

Starbucks is credited with changing the way people around the world view and consume coffee, and its success has attracted worldwide attention. Howard Schultz's goal is to establish Starbucks as the premier supplier of the finest coffee in the world while maintaining uncompromising principles as it grows...
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The company's goal is to become an enduring, great company with the most recognized and respected brand in the world, known for inspiring and nurturing the human spirit. In order to attain that goal, one of Starbucks strategy is to cover an area completely, even if the stores cannibalize one another's business...
displayed 300 characters

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