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Essay

Starbucks: Delevering Customer Service

Essay specific features

 

Issue:

Business

 

Written by:

Michael R

 

Date added:

April 6, 2012

 

Level:

College

 

Grade:

A

 

No of pages / words:

1 / 227

 

Was viewed:

3725 times

 

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Essay content:

The ingredients in Borden's marketing mix included product planning, pricing, branding, distribution channels, personal selling, advertising, promotions, packaging, display, servicing, physical handling, and fact finding and analysis. E. Jerome McCarthy later grouped these ingredients into the four categories that today are known as the 4 P's of marketing, depicted below: The Marketing Mix The Marketing Mix These four P's are the parameters that the marketing manager can control, subject to the internal and external constraints of the marketing environment...
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E. Jerome McCarthy later grouped these ingredients into the four categories that today are known as the 4 P's of marketing, depicted below: The Marketing Mix The Marketing Mix These four P's are the parameters that the marketing manager can control, subject to the internal and external constraints of the marketing environment...
displayed 300 characters

General issues of this essay:
Customer relationships marketing Environmental Factors and Marketing Decisions: Starbucks Global and Domestic Marketing Decisions Marketing a New Product Marketing generally marketing management - promotion marketing mix term new product marketing Promotion On Marketing Strategies Retail marketing and Promotion Starbucks: Delevering Customer Service Strategic Importance of Distribution in Marketing The Four P's of Marketing - Place the main ethical considerations in relation to the production, distribution and marketing of a product such as tea marketing a new product
 

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