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Essay

Starbucks in China

Essay specific features

 

Issue:

Business

 

Written by:

Betty F

 

Date added:

July 23, 2013

 

Level:

 

Grade:

A

 

No of pages / words:

4 / 846

 

Was viewed:

5738 times

 

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Essay content:

"People come to meet their friends and talk." Wu said that Starbucks has increased the size of the stores he oversees in Hong Kong and in China to around 2,000 square feet, to accommodate all of the lollygagging chatters. It is a testament to the "Third Place" concept, often used by Chairman Howard Schultz to describe Starbucks -- that home away from home where, for a premium, the host serves you coffee and offers up CDs and candy, too...
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"That's why our sales per customer are higher than in the United States -- they buy food with their coffee." Wu said that less than 5 percent of the Starbucks business in China that he oversees is take-away, unlike the United States, where it is the vast majority of sales. "They come here and make use of the store, which is why they will pay a premium," said Wu...
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