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Essay

Starbucks Marketing Case

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Issue:

Business

 

Written by:

Eugene F

 

Date added:

March 25, 2013

 

Level:

 

Grade:

A

 

No of pages / words:

8 / 2234

 

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7340 times

 

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Essay content:

To make customers want to stay. Based on human spirit, a sense of community, the need for people to come together. ? Channels - Broad distribution strategy o Want to reach customers where they work, travel, shop, and dine o Good Location: Company-operated stores located in high-traffic, high-visibility settings o Product mixed tended to vary depending on a store’s size and location o non-company-operated retail channels, food-service accounts, domestic retail store licenses ? Good Starbucks Partners o All Starbucks employees were called “partners” -Most hourly-wage employees o Generous policy of giving health insurance and stock options o High partner satisfaction rate (80% to 90%), well above the industry norm...
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(See Table B) ? A service gap between Starbucks scores on key attributes and customer satisfaction o Was not meeting customer expectations in terms of customer satisfaction. o Vocal customers may not be representative o Unsatisfied customer profile ( See Exhibit 9) o The Changing Customer: attracted a new breed of younger, less well-educated, lower income, less frequently visiting customers...
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General issues of this essay:
A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD. Case Brief- Starbucks: Delivering Customer Service Customer Satisfaction Customer Satisfaction Customer Satisfaction Customer Satisfaction customer satisfaction Starbucks : Delivering Customer Service Starbucks: Delevering Customer Service Starbucks: Delivering Customer Service – Case Study Starbucks: Delivering Customer Service Starbucks: Delivering Customer Service Starbucks: Delivering Customer Service Starbucks: Delivering Customer Service Starbucks:Delivering customer service
 

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