Starbucks - Porters 5 forces

Essay specific features

 

Issue:

Business

 

Written by:

Ralph C

 

Date added:

December 10, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 552

 

Was viewed:

5165 times

 

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Essay content:

McDonalds also has the infrastructure to enter the speciality coffee market without building new outlets. McDonalds is also able to use their drive thru to lure customers away from Starbucks. Procter and Gamble is also a potential threat to Starbucks as the have the infrastructure to distribute pre-packaged coffee to retailers...
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Procter and Gamble will be entering the market teaming up with Dunkin Donuts to distribute pre-packaged coffee to retailers. These products will be available at local grocery retailers, Target and Costco. (2) 1) http://www.msnbc.msn.com/id/21837962/ 2) http://www.bloggingstocks.com/2007/08/13/starbucks-gets-some-new-competition/ Intensity of rivalry among established firms There is intense competition in the coffee market amongst established coffee shops that are fighting to get customers...
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