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Essay

Starbucks' Strategy

Essay specific features

 

Issue:

Business

 

Written by:

Charles T

 

Date added:

May 3, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 999

 

Was viewed:

3843 times

 

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Essay content:

Store design, planning and construction are also part of the strategy. The company began to create its own in house architects and designers to design Starbucks locations. Locations are designed for customers to meet, relax or simply enjoy a peaceful interlude in their day. Each location was designed to signal "best of class" and to reflect the personality of the community and the neighborhood...
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Product Line: The Company has a vast product line and is constantly engaging in efforts to develop new ideas, new products, and new experiences for their customers. d. Employee selection and training are also elements of the strategy. Starbucks employed diverse people which reflected the community. Starbucks trained each employee to perform to their best capabilities...
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