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Stealth Marketing
Essay specific features
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Written by:
Richard L
Date added:
September 4, 2015
Level:
University
Grade:
A
No of pages / words:
2 / 291
Was viewed:
7820 times
Rating of current essay:
Essay content:
Word of mouth marketing is also compared to viral marketing and buzz marketing. The concept behind word of mouth marketing in any form is to create a snowball effect that will drive potential business to the business for little or no cost.
http://www.onpoint-marketing.com/word-of-mouth.htm 3/19
*Product Placement- movies, celebrities, TV shows
*Word-of-Mouth
* First of all, what exactly is guerilla marketing? As described in Levinson's book, it is an unconventional way of performing promotional activities on a very low budget...
displayed 300 characters
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Word of mouth marketing is also compared to viral marketing and buzz marketing. The concept behind word of mouth marketing in any form is to create a snowball effect that will drive potential business to the business for little or no cost.
http://www.onpoint-marketing.com/word-of-mouth.htm 3/19
*Product Placement- movies, celebrities, TV shows
*Word-of-Mouth
* First of all, what exactly is guerilla marketing? As described in Levinson's book, it is an unconventional way of performing promotional activities on a very low budget...
displayed 300 characters
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