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Steel Door Business Case
Essay specific features
Written by:
Amos W
Date added:
February 4, 2015
Level:
University
Grade:
A
No of pages / words:
5 / 1374
Was viewed:
2216 times
Rating of current essay:
Essay content:
In order to preserve its buying position with suppliers, particularly with respect to raw materials for its garage doors, it needs to attain a larger critical mass of sales volume. To make this happen, the sales target for 2003 was set at $12.5 million, which represents a 36% increase from 2002 sales, and about a 1% increase in market share...
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To make this happen, the sales target for 2003 was set at $12.5 million, which represents a 36% increase from 2002 sales, and about a 1% increase in market share. It is November 2002, and an action plan needs to be determined quickly in order to allow for a January implementation.
SWOT ANALYSIS
Strengths Weaknesses
? Growth rate has exceeded that of the industry in each of the past 10 years...
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