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James V


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August 6, 2015








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First, the company has changed hands several times and product quality has become a concern. Second, the worldwide market for pianos has been in a steady decline, and competition for high-end grand pianos has increased. Moreover, they introduced a mid-priced line of grand pianos under the brand name ?§Boston?? in 1992, which represented a major shift in strategy for the company...
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Within this context, what should the new owners do to leverage the Steinway brand name to increase its profitability in order to receive a worthwhile return on a $100 million dollar investment? That will be the content of this analysis II. GENERAL ANALYSIS a. Who are Steinway&Sons?¦ customers? (Customer analysis) 1...
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