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Stella Artois
Essay specific features
Written by:
Danita M
Date added:
June 11, 2016
Level:
University
Grade:
A
No of pages / words:
4 / 1018
Was viewed:
7235 times
Rating of current essay:
Essay content:
Stella was able to correctly develop a global strategy that transition easily to a global brand once the brand was identified.
Analysis
The hypothesis is that global branding can contribute to larger expanded market share. This case is about expanding globally and maintaining a well known brand. Stella Artois history begins by building its portfolio acquiring breweries across markets...
displayed 300 characters
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Stella Artois history begins by building its portfolio acquiring breweries across markets. Its acquisitions and joint ventures in various countries proved to have advantages and disadvantages. One of the main issues for the brewery was mature markets in North America which was a large percentage of consumption...
displayed 300 characters
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