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Steps To Market Research And Development
Essay specific features
Written by:
Mia A
Date added:
December 22, 2013
Level:
University
Grade:
A
No of pages / words:
1 / 263
Was viewed:
6133 times
Rating of current essay:
Essay content:
PROFILE:
Economic Level –
Psychological Make-up-
Age –
Sex –
Income Level –
Buying Habits –
2. LOCATION:
Live –
Work –
Shop –
3. MARKET SIZE:
4. COMPETITION:
5. OTHER FACTORS:
CUSTOMER NEEDS
WHAT CAN I OFFER?
Your Competitors
Who are they? What do they offer? What are their competitive advantages? Etc...
displayed 300 characters
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Research Secondary Data
That is…look at information gathered by others first (much of it is already compiled and often free through your Community Futures Office).
STEP 4. Analyze The Information and Make Decisions
- Go over research info and compile all useful information
- Interpret what the raw numbers mean regarding prices, products, place
- Look for opportunities, needs that are not met by a competitor
- Take action based on what you learnt
As a result of this market research you should fundamentally understand your market...
displayed 300 characters
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