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Essay

Stereotyping in marketing: Good or Bad?

Essay specific features

 

Issue:

Business

 

Written by:

Carolyn F

 

Date added:

November 7, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1387

 

Was viewed:

3820 times

 

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Essay content:

The meeting goes as expected, very well. Instead of a hand shake you bow to the group. You and the team leader exchange business cards. You ask for his cell phone number. Before jotting it down you grab a yellow sticky note to write the number on, you know not to write it directly onto the card. How did you know that it is a proven marketing fact that Asians love the scent of orange? Or that they prefer a team work atmosphere to working alone? Or that to write on an Asians business card is deemed disrespectful? Or that bowing is their form of hand shake? All of these details are a result of the classification or stereotyping involved in marketing...
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How did you know that it is a proven marketing fact that Asians love the scent of orange? Or that they prefer a team work atmosphere to working alone? Or that to write on an Asians business card is deemed disrespectful? Or that bowing is their form of hand shake? All of these details are a result of the classification or stereotyping involved in marketing...
displayed 300 characters

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