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Essay

Stragetic Management

Essay specific features

 

Issue:

Business

 

Written by:

Curtis K

 

Date added:

September 28, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

9 / 2348

 

Was viewed:

9340 times

 

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Essay content:

It has about 80 corporate stores in Michigan. Starbucks is opening stores at a rate of five a day and saw its sales rise 20% last year to $6.4 billion. Profits rose nearly 8% to $494 million last year (2005) (www.en.wikipedia.org) According to the website of Star Bucks the mission of the organization “Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow...
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Starbucks also licenses its trademark for retail store operations, and grocery and warehouse club stores, as well as to produce and distribute its branded products. It also engages in producing and selling coffee drinks, espresso drink, and a line of ice creams (www.yahoo.com) Moreover now it is providing new products such as music, cinema and entertainment to remain connected with the customer...
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