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Essay

strategic analysis of a public radio/tv station

Essay specific features

 

Issue:

Business

 

Written by:

Doris C

 

Date added:

October 30, 2013

 

Level:

University

 

Grade:

B

 

No of pages / words:

2 / 412

 

Was viewed:

10129 times

 

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Essay content:

It is important to ensure that requirements are always met to ensure continued funding. It is also important to ensure that the staffing practices of KRCB are the right ones given its objectives. Membership/Audience- Buyer Power As a local public broadcasting station, it is important to use differentiation in efforts to get more people to join...
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Local surveys asking locals what their ideal local station would provide can help rebuilding relationships with listeners. Technological Threats - Threat of Substitutes The introduction of devices that allow commercial free programming has meant a falling membership as pledge drives are reaching less and less listeners...
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