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Essay

Strategic benefit of adidas-reebok acquisition

Essay specific features

 

Issue:

Business

 

Written by:

Ruth C

 

Date added:

June 27, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 393

 

Was viewed:

2265 times

 

Rating of current essay:

 
Essay content:

The portfolio will be anchored by two brands with well-defined identities - adidas, a leader in sports performance with a European heritage, and Reebok, an American leader in sports and lifestyle products. With its broad portfolio of brands, including adidas, Reebok, TaylorMade, Rockport, Greg Norman Collection, MAXFLI, CCM, Jofa and Koho, the adidas Group will be able to offer footwear, apparel and hardware products based on cutting-edge technology, trend-setting street wear and classic design...
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With its broad portfolio of brands, including adidas, Reebok, TaylorMade, Rockport, Greg Norman Collection, MAXFLI, CCM, Jofa and Koho, the adidas Group will be able to offer footwear, apparel and hardware products based on cutting-edge technology, trend-setting street wear and classic design. --A more complete product offering in key sports categories...
displayed 300 characters

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