Strategic Importance of Distribution in Marketing

Essay specific features

 

Issue:

Business

 

Written by:

Roosevelt F

 

Date added:

March 24, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 495

 

Was viewed:

3849 times

 

Rating of current essay:

 
Essay content:

When choosing a distribution strategy, a marketer must determine what value a channel member adds to the firm’s products and/or service. A well-chosen channel is necessary because it constitutes a significant competitive advantage and is designed to save on cost, improve and increase efficiency, provide routinization of transactions, provide a larger customer base, and allows businesses to focus on other aspects of the organization...
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It is important that the channel also provide businesses with strategic promotion, brand strategy, and provide convenience for customers while bridging the gap between the assortment of goods and services generated by producers and those in demand from consumers. Poorly chosen channels can have long-term consequences and can ultimately lead to a superior product or services failure in the market...
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