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Essay

Strategic Management

Essay specific features

 

Issue:

Business

 

Written by:

Ruth R

 

Date added:

August 1, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1169

 

Was viewed:

3008 times

 

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Essay content:

This also proved to be unsuccessful and eventually the Bear-Grams became the focal means of distribution and strategic marking again since this was the most thriving of distribution methods (Wheelen and Hunger, 2006, p22-4). Because of the declining performance, R. Patrick Burns stepped down as President and CEO of Vermont Teddy Bear Company in 1997...
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Patrick Burns stepped down as President and CEO of Vermont Teddy Bear Company in 1997. The Chief Financial Officer, Elisabeth Robert assumed the title with her vision for the future being cutting cost. Roberts decision was to explore offshore sourcing of materials and manufacturing alternatives to lower the company’s cost of goods sold and to broaden its available sources of supply (Wheelen and Hunger, 2006, p22-6)...
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