Strategic Management

Essay specific features

 

Issue:

Business

 

Written by:

Paula S

 

Date added:

August 24, 2013

 

Level:

College

 

Grade:

A

 

No of pages / words:

1 / 227

 

Was viewed:

4727 times

 

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Essay content:

(Right cost) The strategy has been successful to date and Hero Honda Motors (India) Ltd. is the dominant market leader with over 50% of market share, ahead of closest competitors Bajaj (Kawasaki JV) and TVS-Suzuki. Recently new challenges have come up: in 1999, Honda has set up a 100% owned subsidiary, which produces scooters, and represents a direct competitive threat...
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Hero Honda Motors captured the market for motorcycles in India, by offering an affordable 4-stroke, 100 CC motorcycle, that was extremely fuel efficient. They also established dealerships al over the country ? even rural areas ? . The strategy of Hero Honda Motors was to capture the market by offering a superior product at an affordable price, with excellent customer service...
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