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Strategic Management
Essay specific features
Written by:
Paula S
Date added:
August 24, 2013
Level:
College
Grade:
A
No of pages / words:
1 / 227
Was viewed:
4727 times
Rating of current essay:
Essay content:
(Right cost)
The strategy has been successful to date and Hero Honda Motors (India) Ltd. is the dominant market leader with over 50% of market share, ahead of closest competitors Bajaj (Kawasaki JV) and TVS-Suzuki.
Recently new challenges have come up: in 1999, Honda has set up a 100% owned subsidiary, which produces scooters, and represents a direct competitive threat...
displayed 300 characters
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Hero Honda Motors captured the market for motorcycles in India, by offering an affordable 4-stroke, 100 CC motorcycle, that was extremely fuel efficient.
They also established dealerships al over the country ? even rural areas ? . The strategy of Hero Honda Motors was to capture the market by offering a superior product at an affordable price, with excellent customer service...
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