Economic: At the macro- and micro- levels, what is the economic environment that will impact your customers and your suppliers? What factors in the economic environment will directly impact your costs and revenue potential?
b. Technological: What old technologies are being used? What new technologies are emerging? Do they help you pursue your business goals, or do they compete with your product or service?
c... displayed 300 characters
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Political-Legal: Will you face any restrictive regulations, or a political-legal environment that offers benefits?
d. Sociocultural: What demographic and social trends affect your main customer base or related markets? Will they cause the market to expand or shrink? Are attitudes shifting in favor of your product? Are they shifting against a competitor?
Economic Technological Political-Legal Sociocultural
GDP Trends Total government Antitrust regulations Lifestyle changes
Interest rates spending for R&D Environmental Career expectation
Money Supply Total industry spending protection law Consumer activism
Inflation rates Focus of technological Tax Laws Rate of Family
Unemployment levels efforts Special incentives formation
Wage/price control Patent protection Foreign trade Growth rate of
Devaluation/ New products regulation population
Disposal and Laws on hiring and Age distribution of
Discretionary income promotions populations
Stability of government Birthrates
Regional shift in population
Forecasting tools and techniques
There are basically three types of questions about future states which efforts at forecasting might address... displayed 300 characters
