Strategic Management

Essay specific features

 

Issue:

Business

 

Written by:

Amber W

 

Date added:

December 3, 2012

 

Level:

 

Grade:

B

 

No of pages / words:

7 / 1808

 

Was viewed:

5376 times

 

Rating of current essay:

 
Essay content:

Over the years First Union grew and acquired the reputation as a strong financial performing corporation with superior customer service. Its strong underwriting performance over the years is what kept the bank above water during the 1930’s depression and on into the 21st century. Though its roots lied in general banking the company has diversified into a complete financial service company...
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Though its roots lied in general banking the company has diversified into a complete financial service company. During 1999 First Union made a fatal flaw that would lead to its purchasing of Wachovia Corporation. First Union destroyed its reputation for having excellent customer service by forcing all customers coming into the bank to use phones that would put them into contact with a national call center...
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