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Strategic Management And Planning
Essay specific features
Written by:
Della M
Date added:
November 21, 2012
Level:
University
Grade:
B
No of pages / words:
16 / 4228
Was viewed:
6082 times
Rating of current essay:
Essay content:
A strategy provides a framework for managerial decisions, reflecting a company’s awareness of how, when and where it should compete; against whom it should compete; and for what purposes it should compete. (Pearce, Robinson 2004) As an owner of a new Internet Cafe (Cafe Ole) the first thng that needs to be accomplished is to identify Cafe Ole's purpose, which is accomplished with a mission statement...
displayed 300 characters
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(Pearce, Robinson 2004) As an owner of a new Internet Cafe (Cafe Ole) the first thng that needs to be accomplished is to identify Cafe Ole's purpose, which is accomplished with a mission statement. A mission statement will describe the purpose of the company, what services will be provided, the companies philosophy, and goals...
displayed 300 characters
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