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Strategic Marketing
Essay specific features
Written by:
Michele S
Date added:
June 16, 2013
Level:
University
Grade:
A
No of pages / words:
14 / 3810
Was viewed:
5664 times
Essay content:
It is a large mature market worth
an estimated ?40 billion world wide (based on sell out value) and is not only dominated by
the Original Equipment Manufacturer’s (OEMs) but by a plethora of re-manufacturers,
refillers and compatible suppliers who have positioned themselves as low cost alternatives to
the “big three”...
displayed 300 characters
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I therefore took a niching
strategy approach, focusing on resellers who fitted a certain profile. For example, those that
were financially strong and whose business was heavily weighted towards selling H-P, Epson
and Canon but had experienced a poor perception of previously selling an alternative...
displayed 300 characters
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