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Strategic Plan: Jamba Juice

Essay specific features

 

Issue:

Business

 

Written by:

Otto S

 

Date added:

January 9, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

19 / 5162

 

Was viewed:

3739 times

 

Rating of current essay:

 
Essay content:

The goal of the organization is to continue to grow and open new stores, as well as expand on the customer base. In order to achieve the goals, the company will need to develop an aggressive advertising campaign and adjust they way they do business in order to address external forces affecting them. The company expects to invest heavily in advertising in order to attract an older demographic, but the cost will only be temporary and eventually offset by changing some store habit...
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The company intends to rely less on shipments of produce but instead will purchase from local farmers whenever possible. The company will also use frozen goods in lieu of fresh good when prices spike. The overall goal is to become more independent, more socially and ecologically responsible and less reliant on heavy fuel consuming shipments...
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General issues of this essay:
Environmental Analysis: Jamba Juice Jamba Info Jamba Juice Jamba Juice jamba juice juice penetration in mexico Strategic Plan: Jamba Juice Sunshine Juice Allied Juice Freckle Juice Jamba Juice Juice Juice Juice “informatio Technology Can’t Really Give A Company A Strategic Advantage, Because Most Competitive Advantages Don’t Last More Then A Few Years And Soon Become Strategic Necessities Which Just Raise The Stakes Of The Game. Discuss Why?
 

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