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Essay

Strategic Plan Sport Drink

Essay specific features

 

Issue:

Business

 

Written by:

Ruth T

 

Date added:

June 26, 2016

 

Level:

University

 

Grade:

B

 

No of pages / words:

6 / 1441

 

Was viewed:

3964 times

 

Rating of current essay:

 
Essay content:

The development of our new container is due to the results of a marketing research which shows that the need to preserve drinks cold is because: a) Customers are discarding over 40% of our super size drinks (42 ounce), b) When drinks gets heat its taste is no longer pleasant, c) Even if they have the intentions to save the drink for later, current containers do not allow the drink remain cold; and d) Customers adults avoid buy our products because they consider that our drink is directed to a teenager’s market...
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As a result of selling our new container to the market we expect to reach two specific goals which are a) Positioning Coolture over its competitors with a market share of 25% nationwide; and b) Get into the customer’s mind as pioneers in the creation of a container that keeps the drink cold regardless the season or the environment that surrounds them...
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