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Strategic Planning
Essay specific features
Written by:
Leslie W
Date added:
February 10, 2014
Level:
University
Grade:
A
No of pages / words:
2 / 499
Was viewed:
8895 times
Rating of current essay:
Essay content:
Strategic planning has historically been taken care of by top management every one to ten years.
A little history; "by the early 1980s, as U.S. companies found themselves battered by global competitors and more nimble entrepreneurs, the cerebral strategizing of the past looked like a luxury of a more leisurely era...
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Suddenly, Corporate America was frantically struggling to catch up. Instead of weaving elegant stratagems, companies were scrambling to improve quality, restructure, downsize, and reengineer" (Byrne). But today strategic planning is making a comeback, "suddenly, the idea of rising above the tumult of day-to-day business to ponder the future of markets and competitors is looking attractive again"(Byrne)...
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