Strategic planning

Essay specific features

 

Issue:

Business

 

Written by:

Wendell F

 

Date added:

July 18, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

15 / 4033

 

Was viewed:

7513 times

 

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Essay content:

The marketing audit includes the finding on three environmental aspects that affect the company marketing strategy. The paper also contains the marketing situation of the company, an executive summary, and the conclusions of the audit. The environmental aspects studied in this paper are the following: economics, market, and technology...
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The marketing situation for the company encompasses the objectives, strategies, tactics, 4Ps, and sales for the year 2006. Executive summary During times of market growth client needs are easily identifiable because they shout for products or services require. This was the case for the automation market in Ireland 15 years ago when multinational pharmaceuticals started to establish facilities in the country...
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