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Strategic Realignment Of The Bmw Group

Essay specific features

 

Issue:

Business

 

Written by:

Robert K

 

Date added:

June 7, 2012

 

Level:

University

 

Grade:

B

 

No of pages / words:

5 / 1183

 

Was viewed:

446 times

 

Rating of current essay:

 
Essay content:

This means that in addition to striving for organic growth in the core line of business, the BMW Group will also engage in new and profitable areas of activity throughout the automotive life-cycle and all the way along the valueadded chain. At the same time, the BMW Group will invest substantially in future technologies, new vehicle concepts and pioneering drive systems...
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At the same time, the BMW Group will invest substantially in future technologies, new vehicle concepts and pioneering drive systems. The new strategy, which has been given the name Number ONE, is aimed at profitability and increasing value over the long term. In order to achieve these objectives, two new areas of responsibility have been created within the Board of Management for the “Corporate and Brand Development” and “Purchasing and Supplier Network” divisions...
displayed 300 characters

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