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Strategy
Essay specific features
Written by:
Scott C
Date added:
January 21, 2017
Level:
University
Grade:
A
No of pages / words:
2 / 424
Was viewed:
8069 times
Rating of current essay:
Essay content:
I, for the benefit of this exercise and according to me, have identified the three most important strategic issues faced by Electrolux which are:
• Starting to build a strong global brand
• Moving production to low-cost countries &
• Intensified product renewal
Electrolux have highlighted globalisation as being an area which the company would need to examine, and they will need to form some sort of ‘strategic weapon’ to tackle it...
displayed 300 characters
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Globalisation within the economy can also be known as change. Change is an implication when making any strategic decisions in business. Branding is, for me, one of the most important aspect of a company’s success. Once one has established a strong brand it is something that is not easily copied by competitors especially if it is a unique product range...
displayed 300 characters
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