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Essay

Strategy

Essay specific features

 

Issue:

Business

 

Written by:

Christopher A

 

Date added:

October 17, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 2110

 

Was viewed:

1947 times

 

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Essay content:

Specifically, the study analyses and evaluates both airlines by using PEST analysis and Five Forces Model in the strategic management perspective. Recommendations are suggested to low-cost carriers to sustain and continue to growth with this business model. History of Low-Cost Carriers The term Low-Cost Carriers (LCCs) refers to airlines that operate in a lower operating cost structure than their competitors (traditional airlines)...
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The concept of low-cost carriers or low-cost airlines was originated in the United States with the starter airline Southwest Airlines in the 1970’s and then to Europe in the early 1990’s and subsequently to the rest of the world. In the early 1990’s, low-cost airlines becomes more and more popular in the world, more and more low-cost airlines were opening up one by one, even big traditional airlines also followed the trend and opened up subsides in low-cost lines in order to gain more market shares...
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