The core business areas are travel, entertainment and lifestyle, among others.
Richard Branson’s strategy comes from his deepest inner beliefs;
“in principle there were no product or service boundries
limiting a brand name, provided it was associated with
quality products/services on offer”
The corporate strategy of the Virgin Group is to operate like ‘a venture capital firm based on the Virgin brand... displayed 300 characters
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Meanwhile, synergies are created from hierarchical relationships and the interaction of the corporate head office with individual business units. By leveraging on the Virgin Brand which has established prominence in the minds of consumers, Virgin is able to enter new business areas with a bang and shake up existing orders... displayed 300 characters
