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Written by:

Samantha F


Date added:

September 6, 2014








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2 / 496


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776 times


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Some more the products are not customized or compromised for satisfying the local responsiveness except the quantity and the price range. In my view , the strategies and practices in Movie industry are totally different from different parts of the world but in the nutshell mostly they try to standardize their product to the local needs and seldom try to customize to the local responsiveness and this Even applies to Hollywood to the entire local (with respect to the individual countries’) cinema industries...
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Since the product is standardized and decisions are centralized based on the home market I would like to argue “ Movie industry is the example for the global strategy .So I believe Pharmaceutical industry and Movie industries mostly follows Global strategies. Multi domestic strategies, these strategies exhibits low level of global integration and high level of local responsiveness, i...
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