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Strtegic plan analysis paper

Essay specific features

 

Issue:

Business

 

Written by:

Sharon B

 

Date added:

December 19, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1038

 

Was viewed:

7536 times

 

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Essay content:

Frito-Lay sells 8 of the 10 top snack chip brands and sells 600 pounds of Lay's chips every minute. Frito-Lay holds leading market share in all major snack chip categories. Being such a staple in the snack food industry Frito-Lay must keep the quality of their product held at high standards. Within the sales division of Frito-Lay the management system runs as a chain of command with the sales representative being the last line of defense between the company and the customer...
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The sales representative receives his sales plans and product placement orders form the district sales leader who receives his orders from the zone sales manager and so on up the chain. Ultimately the role of increasing sales and product recognition rest on the shoulders of the sales representative. The company that the author has chosen to compare his own organization with is the Toyota motor company...
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