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Business

 

Written by:

Esther C

 

Date added:

September 8, 2016

 

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University

 

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A

 

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5 / 1130

 

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Helmstetter led the development of the S2H2 driver. By making the S2H2's hosel hollow and short, CGC delivered a product that put more feel into the player's swing and transferred the freed-up weight into the striking area of the clubhead, thus giving players more distance in their swings. By the end of 1990, CGC's sales had reached $22 million...
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By the end of 1990, CGC's sales had reached $22 million. Callaway incorporated the S2H2 technology into the driver that would go on to revolutionize the golf-playing experience: the Big Bertha. Introduced in 1991, this model virtually eliminated the hosel and provided a larger sweet spot which allowed a player to miss-hit the golf ball off-center of the clubhead and not suffer much loss of distance or accuracy...
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