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Issue:

Business

 

Written by:

Joseph M

 

Date added:

September 30, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

2 / 462

 

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3953 times

 

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Newspaper readership is in decline. In fact, weekly readership had declined from 58.6% in 1998 to 51.6% in 2005. In 2005, revenues would have declined 1.6% without inclusion of Knight-Ridder’s partial acquisition. Readership is strongest among adults aged 65 and older (70% reads newspaper daily). Only 50-60% of baby boomers read a newspaper on a daily basis...
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Readership is strongest among adults aged 65 and older (70% reads newspaper daily). Only 50-60% of baby boomers read a newspaper on a daily basis. Some opportunities for USA Today include continued growth of its International edition which is available in more than 90 countries in Western Europe, the Middle East, North Africa and Asia and Spin-off media such as Baseball Weekly, with 250,000 copies, a partnership with CNN for a sports show and SkyRadio which offers live radio on Commercial flights...
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