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Issue:

Business

 

Written by:

Patrick D

 

Date added:

July 16, 2017

 

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A

 

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3 / 677

 

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Qualitative concept data showed similar preferred concept “likes” between pasta and pizza. The following concept categories were important to both pasta and pizza consumers: general variety, convenience and freshness. 4. The pizza product shares many of the same essential elements as did the pizza opportunity while also having the advantage of capitalizing on the pasta product’s extensive research, branding, and sales success...
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Some of the similarities between the pizza and the pasta opportunity are how they would be categorized, how the food would be sold, and how they would enter the market. Nestle decided to brand the pizza like the pasta product: as part of the Italian ethnic food category. Like the pasta and sauce product, the pizza product could be sold using the component approach (i...
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General issues of this essay:
Brand Extension Bsb. Inc.:Pizza Hut War Building Service Brand: Enhancing Brand Through Operational Staff'S Brand Commitment. Research Proposal brand extension Contadina pizza Examining The Impact Of Product Attributes On Perception Towards Brand Product Is a company able to increase brand equity for a product that is in the maturity phase of the PLC? micheline brand extension Nestle Refrigerated Foods: Contadina Pasta & Pizza (A) Nestle Refrigerated Foods: Contadina Pasta & Pizza Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon pizza hut The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand Pizza
 

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